Raise Awareness

Start by answering these questions:

1. What is the goal or problem to be addressed?
2. What short term and long term goals do you want to achieve?
3. What are the root causes or reasons behind the issue you are addressing?
4. Why is the organization or cause important or worthy of support?
5. Why should someone care about this cause or problem?
6. What does the organization I’m supporting do?
7. Why should someone join or give to this effort?
8. How can someone join or give to this effort?
9. Who are the stakeholders that I need to engage?

• Use unique hashtags when posting on social media so people can search and find what you’re doing
• Organize an educational speech (here are some tips to help you do this)
• Create Calls to Action so participants and donors can join you and keep the momentum going:

Ask people to follow you and your cause on social media

Ask people to take a pledge or sign a pledge

Ask people to donate to your cause

Share ways to volunteer or get involved

• Use statistics from your cause and tie them to your campaign goals (Ex: For every $11 I raise, I will go one mile. 11 represents the number of children who are diagnosed with cancer each day)
• Share your cause on a t-shirt 
• Make an educational poster or flyer 
• Create a story to share on social media with pictures and quotes that are easily shareable. Check out canva.com for free resources.
• Organize a service project
• Create an art project, play, mural or spoken word event
• Create a video to share your story
• Start a blog
• Reach out to local media
• Share your gratitude