The 2017 Sweatys – complete with fast-paced Myth-busting panels, and Next Gen Story Slam – will dispel common myths and preconceptions about Generation Next.

National brands and Next Gen influencers join youth in getting to know Gen Zers on their own terms: what gets them excited, what turns them off, and how they – more than any past generation – are intent on making a dent in the universe.

The 2017 Sweatys will be held on November 10 at C_Space in Boston from 1PM-6PM, followed by a cocktail reception and sweat for good mystery activity. Stay tuned for registration details coming soon.