Whether you’re advocating for your cause, sharing details about your event or fundraising –

here are some ways to get it done.

 

GETTING STARTED

  • What do you want everyone TO KNOW, TO FEEL and TO DO.
  • Get the details of your event together: where, when, what, cost, who you’re helping and WHY. Use our our Pitch Builder to make it easy.
  • Make a list of your network – friends, family, school connections, teams, clubs, local businesses etc. for ideas about where to share.
  • Consider how your Challenge’s promotion can be more inclusive and diverse, especially how you can reach diverse groups.

SOCIAL MEDIA OUTREACH

  • Start a Facebook Event page and share details about your event.
  • Use Your Instagram bio and share links to: your fundraising page, your google form for sign up, the cause you’re supporting, your event sign up or your Facebook event. If you need to add multiple links in your bio, you can use a resource like LinkTree.
  • Post or create a story about WHY you’re doing what you’re doing and ask people to join your event or donate, if you’re fundraising.
  • Create an Instagram story post so that others can easily share all the details of your event (see sample below). Canva.com is a free online resource that has templates you can use.
  • Here’s a google folder filled with examples like the ones below. Notice how one leaves room for tagging.

 

 

  • Get creative and use humor to grab the attention of your audience.
  • Make a Snapchat filter for your event
  • Create a hashtag and use it whenever you post. Ask your participants to do this too.
  • Use your school’s network to spread the word (ex: class Facebook page). If you’re in elementary, middle or high school, add your event to your principal’s or parent’s newsletter.
  • Share the WHY (why get involved, why donate, why this matters, etc.) on your social media channels.
  • Tag Positive Tracks (@postracks) so that we can share and cheer you on. @postracks – Instagram and Twitter and here on Facebook

POSITIVE TRACKS PARTNERSHIP

  • Add the Positive Tracks partnership to your event. People will like to know that you’ve got organizational support from a national youth organization and that we’re matching dollars that you raise. Here’s a link to learn how to describe our partnership.

CREATIVE WAYS TO SHARE

  • If you’re doing something with your sports team, ask your coach or team parent to spread the word
  • Send a personal email or text to close contacts. Here’s how.
  • Go door to door in your neighborhood to spread the word and ask for donations.
  • Make a presentation at school, to your team or club. Make sure to include action steps (join you, donate, help you spread the word).
  • Make a poster or flyer using our Poster Creator to spread the word.
  • Create a short, fun video that includes all the crucial information and a call to action.
  • Use Vimeo or YouTube to post your videos. Both of these sites are free.
  • Share Highlights From Your Cause:
    • Stories about individuals impacted by your cause.
    • Photos and/or videos highlighting work on the ground.
    • Snippets of blog stories that link back to your organization’s website for the full story.
    • Show enthusiasm and tell your story whenever possible. Word of mouth is a powerful momentum-building tool!
    • Encourage others to share information and connections.

WHERE TO SHARE

  • Spotlight and share your fundraising and awareness-building efforts for your organization or cause in:
  • Emails to friends, family, community
  • Social Media
  • Electronic newsletters
  • Schools and Churches
  • On Flyers (Hang these in: recreational facilities and other high-traffic locations like community centers, coffee shops, grocery store bulletin boards, school bulletin boards)
  • Community Centers
  • Media Outreach
  • Use Positive Tracks hashtags when hashtagging about your effort- #sweatforgood, #positivetracks

FUNDRAISING PAGES

  • If you’re using a Fundraising Page, set it up as soon as possible then ask people to to join or support you.

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